PF: We believe in providing choices for our guests, so as important as new technology is in the hospitality industry, we also acknowledge the need for the current responses to these functions. Can you talk more about the way West Elm Hotels is using technology to improve the experience? Infused with anticipatory and responsive service, West Elm Hotels will create a warm and inviting environment where guests and locals can stay, share good company, and recharge for the next day.ĪD: The preview video shows guests interacting with the hotel via an app. PF: Our goal is to create thoughtfully and beautifully designed spaces that celebrate the heritage and energy of each property’s local community. This is an important distinction that will help ensure our experiences are both accessible and comfortable.ĪD: In what ways does West Elm Hotels cater to the design-loving guest? While no two locations will be the same, being different is not the driving objective, but rather the outcome of our intense focus on creating a rich and rewarding local experience. We’re building a network of individual hotels that combine consistency of quality with an experience that reflects the local community in design, programming, and experience. PF: West Elm Hotels offers an alternative to the big hotel brand experience and the current boutique offering. AD caught up with Peter Fowler, West Elm’s VP of hospitality and workspace, to hear about the inspiration behind the hotel project and how West Elm Hotels will be different.ĪD: What will West Elm Hotels offer that is different from existing hotels? Channeling the mission of its Local program, West Elm will partner with makers in the hotels’ cities to incorporate local design elements and give each property the unique feel of a boutique hotel. The hotels will be managed in conjunction with hospitality group DKK, and the first locations will open in Charlotte, North Carolina Detroit Indianapolis Minneapolis and Savannah, Georgia.
West elm dumbo series#
This week West Elm announced its latest project: West Elm Hotels, a series of design-centric properties that will debut in 2018. Since its inception in Brooklyn’s Dumbo neighborhood in 2002, the company has expanded into 93 stores, introduced initiatives like its Local and Handmade programs that bring unique, artisan-made goods to its shelves, and even launched West Elm Workspace to ensure that the brand’s most loyal followers could eat, relax, sleep, play, and work surrounded by their favorite aesthetic. The workshop also includes an optional wrap-up session and casual group critique, where students can share work and ideas, and get feedback from instructors and workshop peers.With its singular brand of elegant, midcentury-inspired style, West Elm has become a beloved resource for modern aesthetes.
This is a BYOC (bring-your-own-camera) workshop that will meet for an introduction and slideshow session in the Photoville Workshop Area before heading out for a live, guided shooting session at West Elm in DUMBO. Shooting on location at the beloved houseware store’s DUMBO location, students will have the opportunity to stage small scenes and tablescapes while learning simple lighting and styling techniques.
West elm dumbo registration#
Registration is open, so click the link below:īuild a photo-worthy place setting from the ground up with the guidance of tabletop and prop stylist Robin Zachary, against the added bonus of a West Elm backdrop. I'll be teaching this amazing hands-on workshop as part of Photoville for the 4th year in a row. It's a great way to learn, meet people and have fun for a great price! Register soon because this will close out quickly.
0 kommentar(er)
